Hyundai Motor has decided to launch its exclusive electric car brand, which will be released in 2021, as "Ionic" Photo. Hyundai Motor

Hyundai Motor said it has decided to name the exclusive electric car, which will be released sequentially from 2021, as IONIQ. Hyundai Motor launches a separate electric car lineup brand, which is one of its willingness to secure global leadership in the rapidly growing electric car market.

Brand name Ionic is meant to inherit the existing Ionic heritage, which symbolizes future-oriented but pure eco-friendly technology. Ionic is a combination of ions that generate energy by electrical force and Unique, which means Hyundai's originality.

The direction that the Ionic brand pursues is 'Progress electrified for connected living'. Rather than just focusing on electricization technology, we will focus on giving customers a new mobility experience. This is in line with Hyundai's brand vision, Progress for Humanity. “The Ionic brand will change the paradigm of customer experience,” said Cho Won-hong, vice president of customer experience at Hyundai Motor. “We will give customers a new perspective on electric vehicles and provide them with advanced electricization experience based on eco-friendly lifestyles.”

Ionic New Name System and Lineup
Ionic plans to have a dedicated electric car lineup of three types by 2024: a semi-mid-sized CUV, a mid-sized sedan and a large SUV. The first car is a semi-mid-sized CUV that will be introduced in 2021 with the motif of '45' concept car. 45 is a concept car that reinterprets Hyundai's Pony Coupe in a modern way and was first unveiled at the Frankfurt Motor Show in Germany in 2019.

In 2022, a mid-sized sedan based on a concept car called Prophecy will be released. Propecie, which was first unveiled online in March, features an aerodynamic, flowing elegant silhouette design and excellent spatiality. A large SUV will be released by 2024.

The Ionic brand introduces a new naming system that combines 'numbers' that represent the level of the car in the brand name 'Ionic'. It is an alphanumeric method that combines characters and numbers, which is intuitive, easy to expand, and is capable of global use.

Under the new name system, the semi-mid-sized CUV to be released in 2021 will be named Ionic 5 (IONIQ 5), the mid-sized sedan to be released in 2022 will be Ionic 6 (IONIQ 6), and the large SUV to be released in 2024 will be named IONIQ 7 (IONIQ 7). Existing Ionic vehicles (hybrids, plug-in hybrids, and electric cars) are not included in the Ionic brand, which applies only to dedicated electric vehicles.

In addition, the Ionic brand is a lineup brand that is applied only to dedicated electric cars, so it is different from the high-performance brand N that can be derived from various models.

High commerciality and new standards for electric vehicles
Ionic, a dedicated electric car lineup brand, plans to have a high level of product competitiveness in design, performance and space. Ionic's design concept is 'Timeless value', which means pure and refined design to have permanence regardless of time.

One of the key elements of design identity is Parametric Pixel. We will introduce a unique design that can be recognized at a glance and at a future-oriented by applying geometric pixels to lamps in a way that has never been tried by any brand.

In terms of performance, 'E-GMP(Electric-Global Modular Platform)', a platform dedicated to next-generation electric vehicles, is applied for the first time. Hyundai's electric power technology accumulated in the meantime is expected to add a completely new platform for electric vehicles, which will lead to a breakthrough in performance improvement.

In particular, the next generation electric car of the Ionic brand can be charged within 20 minutes, the shortest time in the world, and can run more than 450km with one charge. In addition, indoor space is maximized for the more free activity of passengers, which is a concept that expands to 'living space' where various activities can be carried out beyond 'movement means'.

Evolution from Project Ionic to Eco-Friendly Lifestyle Experience Brand
Hyundai Motor announced the launch of Project IONIQ, a future mobility innovation research activity, at the Geneva Motor Show in 2016 to realize the value of Freedom in Mobility.

Mobility and life combination, various lifestyles, and overcoming traditional mobility constraints were set as key research areas, and we focused on research for future mobility and customer lifestyle innovation along with various fields such as society, engineering and art.

In addition, Ionic was launched in the same year as the first eco-friendly model in Korea and the world's first eco-friendly car pull-up (hybrid, plug-in hybrid, electric car). In particular, Ionic Electric ranked first in power consumption efficiency (for all costs) among the 2019 electric vehicle models launched in the United States. The Ionic brand is newly created as a brand that offers eco-friendly lifestyle experience based on the philosophy and heritage of Ionic.

Hyundai Motor is stepping up its leap forward as a global leader in the electric car market
The electric car market is expected to grow in earnest in the future. Bloomberg NEF, an energy market research firm, predicted that the proportion of electric cars among new passenger car sales worldwide will reach 58% by 2040 in Electric Vehicle Outlook 2020, which was published in May.

In order to take the lead in the rapidly growing electric car market, the automobile industry is fiercely competing and the merger between companies is getting into full swing in order to gain an advantage in competition. Among them, Hyundai Motor is strengthening its position by climbing to the sixth place in the world (energy market research firm SNE Research) in electric car sales in January ~ May 2020.

In order to firmly establish itself as a leading brand of electric cars, Hyundai Motor has set a goal of selling 560,000 electric cars by 2025. The Ionic brand is expected to become a stepping stone to this goal.

Events at the world landmark London Eye
Hyundai Motor said it will launch the I'm in Charge campaign with the launch of the Ionic brand. 'in Charge' is a meaningful expression that indicates both 'charge of electric car' and 'responsibility', which means that the Ionic brand electric car can decide the environment and individual lifestyle by itself.

Hyundai Motor held the IONIQ, in charge of turning the world again event on July 31 at The London Eye in the UK.

The London child, considered a world-class tourist attraction, is a huge circular wheel-shaped coronary car and was produced in 1999 and is also called the Millennium Wheel. The London child has been out of operation since March due to the spread of Corona 19.

Hyundai Motor added some devices to the shape of the London child's circular wheel, O, to visualize it as IONIQ's Q and rerotate the London child, which had been stopped for months, to convey a hopeful message to the world that Ionic will move the stopped world again.